Content should become more valuable every time you create it.
Kehaia is a LinkedIn content management platform for lean B2B marketing teams. It starts with the workflow behind each post and aims to grow into a way of learning from content.
Good content should leave something behind.
Every post leaves a trail: the choices behind the message, the conversations that shaped it, how people responded and what the team did next. Together they show what works, for whom and why.
Kehaia exists to help marketing teams use that trail. It brings content, context and results closer together, so each new cycle of work can build on the last. The more a team creates, the more useful its experience should become.
We’re starting with one channel: LinkedIn.
For lean B2B marketing teams, LinkedIn is an important place to share expertise, build visibility and strengthen relationships. Behind every published post is a run of decisions: what to say, how to shape it, who needs to review it and when it should go live.
Kehaia brings that work into one shared workspace, from drafting and collaboration to approval, publishing and performance. We’re starting with LinkedIn because a narrow focus lets us build around the way small teams actually work.
Available today. Kehaia is in open beta. Teams can create a workspace and start drafting. LinkedIn page connection is enabled on request.
From managing content to understanding what makes it count.
Our ambition is to help marketing teams make increasingly informed decisions about the content they create. That begins with workflow. Over time, Kehaia aims to bring more context, deeper performance understanding and clearer guidance into the decisions that shape marketing results.
The longer-term goal is to help organisations see how content contributes to growth and measurable business impact.
Manage
Keep the LinkedIn content workflow in one place.
Understand
Learn more deeply from content and context.
Improve
Support stronger next decisions.
Predict
Build toward contextual engagement-performance prediction.
Measure business impact
Connect content activity to measurable business outcomes.
Five values that shape how we build.
Curiosity
Stay open, ask questions and keep learning. We look for insight in people, data, context and outcomes.
Impact
Focus on what matters most. We put our time into the actions that create the most value and favour progress over complexity.
Clarity
Think with precision and explain with simplicity. We make the reasoning clear so people know what matters and what to do next.
Care
Care for people, relationships and the quality of the work. When people feel supported, they support customers, partners and each other.
Joy
Make the journey worth living. We find energy in the work, the people and the progress, including through difficult moments.
Kehaia pays attention before she speaks.
We want the product and the company to share one instinct: observe carefully, understand the context, then help make the next decision clearer.
Kehaia is inspired by kehai (気配), a Japanese concept for a sense of presence before it fully appears.
Better content begins with the next decision.
We’re building Kehaia with the people who create, review and publish content every day. Create your workspace and help shape what comes next.
Open beta. LinkedIn page connection is enabled on request.
About Kehaia
What does the name Kehaia mean?
Kehaia is inspired by kehai (気配), a Japanese concept for a sense of presence before it fully appears. Kehaia is the brand name, and kehai is the idea behind it. It describes how we want the product to behave: attentive first, then useful.
Why does Kehaia start with LinkedIn?
For lean B2B marketing teams, LinkedIn is an important place to share expertise and build visibility. A narrow focus lets us design around how small teams actually work: drafting, leadership review, approval, publishing and results, all around one channel.
Is Kehaia available now?
Yes, in open beta. Teams can create a workspace and start drafting today. LinkedIn page connection for publishing is enabled on request. The longer-term directions on this page, including prediction and business-impact measurement, aren’t available yet.
Where is Kehaia heading?
The direction is Manage, Understand, Improve, Predict, then Measure business impact. Only Manage is in the beta. The longer-term aim is to help teams see how content contributes to growth and measurable business impact.